[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kartland.cz\/jakym-zpusobem-muzeme-rozlisovat-ceny\/#Article","mainEntityOfPage":"https:\/\/www.kartland.cz\/jakym-zpusobem-muzeme-rozlisovat-ceny\/","headline":"Jak\u00fdm zp\u016fsobem m\u016f\u017eeme rozli\u0161ovat ceny?","name":"Jak\u00fdm zp\u016fsobem m\u016f\u017eeme rozli\u0161ovat ceny?","description":"Diferenciace cen \u2013znamen\u00e1, \u017ee se ceny m\u011bn\u00ed podle stanoven\u00fdch podm\u00ednek, tud\u00ed\u017e se jedn\u00e1 o vhodn\u00fd n\u00e1stroj pro zlep\u0161en\u00ed pozice na trhu a rozsahu prodeje. Aby v\u0161ak podnik mohl vyu\u017e\u00edvat tento zp\u016fsob, nem\u011bla by b\u00fdt zm\u011bna vyu\u017eit\u00ed kapacity spojen\u00e1 se zm\u011bnou pr\u016fm\u011brn\u00fdch n\u00e1klad\u016f, a ka\u017ed\u00fd kupuj\u00edc\u00ed by m\u011bl b\u00fdt ochotn\u00fd z\u00edskat v\u00fdrobek za jinou cenu. M\u016f\u017ee … ","datePublished":"2025-02-24","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.kartland.cz\/author\/#Person","name":"kartland.cz\n","url":"https:\/\/www.kartland.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kartland.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kartland.cz\/wp-content\/uploads\/img_a314257_w1788_t1525028709.png","url":"https:\/\/www.kartland.cz\/wp-content\/uploads\/img_a314257_w1788_t1525028709.png","height":0,"width":0},"url":"https:\/\/www.kartland.cz\/jakym-zpusobem-muzeme-rozlisovat-ceny\/","about":["Podnik\u00e1n\u00ed"],"wordCount":432,"articleBody":"Diferenciace cen \u2013znamen\u00e1, \u017ee se ceny m\u011bn\u00ed podle stanoven\u00fdch podm\u00ednek, tud\u00ed\u017e se jedn\u00e1 o vhodn\u00fd n\u00e1stroj pro zlep\u0161en\u00ed pozice na trhu a rozsahu prodeje. Aby v\u0161ak podnik mohl vyu\u017e\u00edvat tento zp\u016fsob, nem\u011bla by b\u00fdt zm\u011bna vyu\u017eit\u00ed kapacity spojen\u00e1 se zm\u011bnou pr\u016fm\u011brn\u00fdch n\u00e1klad\u016f, a ka\u017ed\u00fd kupuj\u00edc\u00ed by m\u011bl b\u00fdt ochotn\u00fd z\u00edskat v\u00fdrobek za jinou cenu. M\u016f\u017ee se jednat nap\u0159\u00edklad o denn\u00ed a no\u010dn\u00ed proud elektriky, kdy no\u010dn\u00ed proud je mnohem levn\u011bj\u0161\u00ed.Diskriminace cen \u2013znamen\u00e1 r\u016fzn\u00e9 ceny pro r\u016fzn\u00e9 spot\u0159ebitele. Pravidla pro diskriminaci ceny stanovuje z\u00e1kon o ochranu hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee, kter\u00fd vymezuje zak\u00e1zan\u00e9 dohody mezi subjekty (nap\u0159. o vz\u00e1jemn\u00e9m prodeji zbo\u017e\u00ed). Aby v\u0161ak mohla b\u00fdt diskriminace cen vyu\u017eita, je pot\u0159eba splnit podm\u00ednky (zejm\u00e9na podm\u00ednka t\u00fdkaj\u00edc\u00ed se odd\u011blen\u00ed trh\u016f neboli kupuj\u00edc\u00edch). Existuj\u00ed proto nap\u0159\u00edklad slevy spojen\u00e9 s\u00a0ur\u010dit\u00fdmi skupinami obyvatelstva (studenti, senio\u0159i, rodiny\u2026). Setkal se s\u00a0t\u00edm snad ka\u017ed\u00fd z\u00a0n\u00e1s, nap\u0159\u00edklad do zoologick\u00e9 zahrady jsou k\u00a0dispozici zlevn\u011bn\u00e9 vstupenky. Rovn\u011b\u017e v\u0161ak m\u016f\u017ee doch\u00e1zet k\u00a0diskriminaci cen podle um\u00edst\u011bn\u00ed (nap\u0159\u00edklad sedadla v\u00a0divadle \u2013 prvn\u00ed \u0159ady jsou dra\u017e\u0161\u00ed, balkon je s\u00a0p\u0159\u00edplatkem, l\u00f3\u017ee zahrnuje tak\u00e9 p\u0159\u00edplatek, apod.).Cenov\u00e1 rozhodov\u00e1n\u00ed v\u0161ak ovliv\u0148uje tak\u00e9 konkuren\u010dn\u00ed prost\u0159ed\u00ed. \u010c\u00edm v\u00edce se situace na trhu p\u0159ibli\u017euje monopolu, t\u00edm v\u00edce t\u00e9to firm\u011b rostou mo\u017enosti k\u00a0ovliv\u0148ov\u00e1n\u00ed tr\u017en\u00ed ceny. Monopoln\u00ed trh je proto pova\u017eov\u00e1n za ide\u00e1l samostatn\u00e9ho rozhodov\u00e1n\u00ed. Oligopoln\u00ed trh je charakteristick\u00fd pom\u011brn\u011b stabiln\u00edmi cenami. Proto firmy, p\u016fsob\u00edc\u00ed na oligopoln\u00edm trhu, budou cht\u00edt zachovat cenu p\u0159i vyu\u017eit\u00ed st\u00e1vaj\u00edc\u00ed kapacity i p\u0159esto, \u017ee se zm\u011bn\u00ed n\u00e1klady na jednotku tohoto v\u00fdkonu a to p\u0159edev\u0161\u00edm z\u00a0toho d\u016fvodu, aby nevyvolaly cenovou v\u00e1lku, kter\u00e1 je na tomto trhu velice riskantn\u00ed z\u00e1le\u017eitost\u00ed. Aby oligopoln\u00ed firma dos\u00e1hla v\u00a0cenov\u00e9 v\u00e1lce \u00fasp\u011bchu, m\u011bly by b\u00fdt podm\u00ednky na tomto trhu dokonal\u00e9 (stejn\u00e1 struktura popt\u00e1vky, stejn\u00e9 konkuren\u010dn\u00ed podm\u00ednky). Z\u00e1rove\u0148 by v\u0161ak n\u00e1klady jedn\u00e9 firmy musely b\u00fdt mnohem p\u0159\u00edzniv\u011bj\u0161\u00ed ne\u017e n\u00e1klady druh\u00e9 firmy, aby byla schopn\u00e1 sn\u00ed\u017eit cenu a pokr\u00fdt tak celkovou popt\u00e1vku na trhu.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00fdm zp\u016fsobem m\u016f\u017eeme rozli\u0161ovat ceny?","item":"https:\/\/www.kartland.cz\/jakym-zpusobem-muzeme-rozlisovat-ceny\/#breadcrumbitem"}]}]